
SSS Racing - About Us
We have been part of the UK BMX racing community for five years. We found that there was a huge knowledge barrier to entry when getting into the sport for the first time. Like all parents we wanted to support our rider as best we could and set about learning as much as possible. We didn't know the difference between top loader stems and front loader stems. We didn't know how important getting your bar width and height right was for a riders pumping technique. We didn't know the difference between square taper cranks and two piece cranks. We made mistakes and learned the hard way, but thought there has to be a better way.
SSS Racing was born to help educate new parents and riders starting out in BMX racing. We will be regularly publishing guides and videos on components and gear to help you make an informed choice. We won't stock hundreds of varieties of each component, we will only stock top components for BMX racing from existing and emerging brands across the world so you can make an informed choice to get the best bike for your budget.
So if you want to help us and be part of the SSS Racing journey please follow us on social media and sign up to our newsletter. Thanks for reading. Riders ready watch the gate!
Our Strategic Pillars
Support – helping educate on BMX as a sport and the
components you need to have the best bike for your budget
Supply – the best BMX components from around the
world available to you in the UK
Service – we don’t pile them high and sell them
cheap. We operate a customer service first business. Contact us to discuss your
needs and we will make informed recommendations.

The man with the plan
The man behind the plan. Jon has had his own business interests and has been working with entrepreneurs and start-ups for over 25 years. After becoming a BMX racing family, he realised that knowledge was the largest barrier to entry for new riders in the sport. What are the essential BMX race bike upgrades? How do I know what will fit my bike? What is going to see the best return on my investment?
The answer to that last question is if you want to be faster around a BMX track, the best return on your investment will be to spend it on top quality club or private coaching. But if you still want to upgrade your bike and gear then you have come to the right place.
SSS Racing was born to help new riders and parents break down that knowledge barrier and provide education in the sport. A place to buy trusted upgrades and BMX racing components to get the best bike for your budget.
You can find Jon at tracks across the UK with his smart glasses on filming races, please say hi!